Down to Earth

About: Down to Earth is a natural and ethical brand that mimics the natural biodegradation process. Promoting sustainability, organic living and reducing textile waste, Down to Earth provides 100% biodegradable underwear in all shapes and sizes.

Deliverables: Art Direction, Branding, Illustration, Logo, Publication, Product Photography, Web Development, Video Storytelling and Documenting

Target Audience: inclusive to all women

Tone: respectful, confident, holistic, contemporary

Duration: 4 months

Team of 3: Link to Megan Dietrich

Down to Earth Product Photography

What We Did

Created a natural, ethical and sustainable product that mimics the natural biodegradation process

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How We Did It

Business Development: financials, tools and techniques

Curated illustrations

Editorial:  product photography, publication design (lookbook)

Videography and Storytelling: presentations, filming and editing

Branding

Website

Blog on Website

In House Manufacturing: sewing

Solution

Product

Use 100% natural cotton fabric and thread to ethically and sustainably produce a product that will biodegrade in less than 5 months when buried in the earth’s soil.

Filling the size gap in the sustainability market by producing a product that is size inclusive from 00 – 4x

Website

Be transparent with our process and growth.

Visually share our sustainable and biodegradable materials and our manufacturing process through personalized curated illustrations.

Included a blog with updated content for our consumers to gain education and empowerment towards the textile community.

Down to Earth Photography and Laptop Mockup

Outcome

Produced and Tested Prototypes

Product Photography

Look Book Publication

Video process documentation

Website

Down to Earth Website Mockup
2 Down to Earth Poster Mockups
Down to Earth Styleguide

Skills

Branding, Illustration, Product Photography, Product Design, Product Testing, Video Production, Presenting and Public Speaking, Business Techniques (BMC, Business Development), Basic Financials (Balance Sheet, Income Statement, Cost Estimates)

More Info

Want more info on the project?

Take a look at our Research and Insights, Social and Environmental Factors, Design and Systems Thinking, Viability.