Down to Earth
About: Down to Earth is a natural and ethical brand that mimics the natural biodegradation process. Promoting sustainability, organic living and reducing textile waste, Down to Earth provides 100% biodegradable underwear in all shapes and sizes.
Deliverables: Art Direction, Branding, Illustration, Logo, Publication, Product Photography, Web Development, Video Storytelling and Documenting
Target Audience: inclusive to all women
Tone: respectful, confident, holistic, contemporary
Duration: 4 months
Team of 3: Link to Megan Dietrich
What We Did
Created a natural, ethical and sustainable product that mimics the natural biodegradation process
How We Did It
Business Development: financials, tools and techniques
Curated illustrations
Editorial:Â product photography, publication design (lookbook)
Videography and Storytelling: presentations, filming and editing
Branding
Website
Blog on Website
In House Manufacturing:Â sewing
Solution
Product
Use 100% natural cotton fabric and thread to ethically and sustainably produce a product that will biodegrade in less than 5 months when buried in the earth’s soil.
Filling the size gap in the sustainability market by producing a product that is size inclusive from 00 – 4x
Website
Be transparent with our process and growth.
Visually share our sustainable and biodegradable materials and our manufacturing process through personalized curated illustrations.
Included a blog with updated content for our consumers to gain education and empowerment towards the textile community.
Outcome
Produced and Tested Prototypes
Product Photography
Look Book Publication
Video process documentation
Website
Skills
Branding, Illustration, Product Photography, Product Design, Product Testing, Video Production, Presenting and Public Speaking, Business Techniques (BMC, Business Development), Basic Financials (Balance Sheet, Income Statement, Cost Estimates)
More Info
Want more info on the project?
Take a look at our Research and Insights, Social and Environmental Factors, Design and Systems Thinking, Viability.